Vision, Mission, Values
The core of your business defined. This guides and becomes the north star for decision making and for all stakeholders.
02. STRATEGY
Marketing Fundamentals
Marketing is communication. Whether you are aware of it or not, everything you put out into the world is a message that builds on peoples perceptions of you and your business. You control some of that and you can influence some of it. So who are you? And what will you be known for? With marketing fundamentals defined and documented, it will be easier to answer these questions and find your ideal place within the market. Decisions that come after will be well informed and more effective too. We’ll get started with a quick ‘first pass’ then come back for a deeper dive.
Target Market
Understanding your market better than anyone so you can connect with the right customers and serve them so well they tell everyone.
Products and Services
Create a suite of products and services that meet the market where they want and need you.
Competitors
Who are your competitors online and offline. Why would anyone go to them instead of you?
Environment
What is happening in your industry, your local market and what challenges and opportunities exist right now?
Future
How can we position for the future. What could the future look like for you, your business and your industry?
Marketing Strategy
Now we have some information and data to make decisions and create a strategy with a starter plan that specifically addresses your unique goals and desires for your business. Marketing strategy decisions are informed by experience, understanding and good judgement.
Value Proposition
Succinctly communicate what you do for whom and why your offer is the best choice.
Positioning
Decide where you will sit in the market and how you intend to claim that space.
Key Messaging
Document your words so that messaging is consistent across every experience of your business.
The Plan
Put together a plan for getting your marketing aligned with your goals.