Customer Journey
Maps out all the touchpoints and behaviours that happen from awareness to purchase.
04. ATTRACTION
Digital Marketing Channels
With your digital assets aligned it’s now time to get our marketing channels set up so we can start planning campaigns to attract and build demand and enquiry. Personas developed during the strategy stage combined with your customer journey will inform these decisions. Understanding the customer journey will show us which channels we need to be present in and our work here with setup will make life easy as we plan our multi-channel marketing communications and roll it all out.
Channel Selection
Choose where will we be present and visible at each stage of our customer journey.
Communication Plan
Decides what content creation is needed and when it will be delivered across chosen channels.
Get set up for success and make it easy
Good content captures attention and builds success online. Your content managers need resources and guidance to do that well. A content style guide that shows how you should look and sound in each channel, your image libraries and brand guidelines all contribute to your success with streamlined processes and resources that ensure each piece of content you create is leveraged across relevant channels.
Do the work. Make life easy.
Word of Mouth
Encourage reviews, testimonials and referrals through partnerships Worth of mouth is possibly he most powerful form of marketing because the trust factor is already there. Enabling and encouraging existing clients to share your details can be a great source of new business. How will you create advocacy?
Search Marketing
Don’t let anyone tell you organic search marketing is too hard. It’s not. All of our marketing clients enjoy top Google positions for competitive keyword phrases and it’s highly likely you can enjoy similar success. Google organic search is a powerful and effective channel for conversions.
Paid Advertising
Paid advertising such as Meta Ads and Google Ads will put your business in front of people immediately. Will it be the right people at the right time with the right offer? Your ads setup, your offer and your landing pages are all critical to success. Don’t write this channel off until a pro has had a go.
Social Media Marketing
When 59% of Australians are using social networking websites at least once a day, chances are you will be able to reach your prospective clients via organic or paid social media marketing. Having a strategic approach to your social media marketing content will make it more effective.
Email Marketing
Relying solely on channels you don’t own is a mistake. An email list however is a valuable channel you own and a direct line of communication to interested clients. Personalised email marketing is a fantastic way to engage with existing clients and potential prospects who have shown interest in your services.
Content Marketing
Regularly create good quality, purposeful new content that delivers value, builds trust and attracts new business. Content is essential for visibility online. It positions your offer, creates demand, builds trust in your brand and your ability to serve your people.